Alta-Fab's new website has won first place in the marketing category of the Modular Building Institute (MBI) Awards of Distinction.
The MBI Awards of Distinction is the commercial modular industry's premier awards program, with 30 categories of awards for MBI members. Founded in 1983, the MBI is the international non-profit trade association serving modular construction. Members are manufacturers, contractors, and dealers in two distinct segments of the industry—permanent modular construction and relocatable buildings. Associate members are companies supplying building components, services, and financing.
Alta-Fab is honoured to receive this award. The website redesign and artwork were part of a complete organizational rebrand led by Incite Marketing, launched in time for the 2014 Global Petroleum Show in Calgary, Alberta (June 10–12, 2014).
The objective was to design a modern and responsive website that demonstrates Alta-Fab’s experience and capacity while increasing search engine optimization.
The website positions Alta-Fab as an industry leader by highlighting its innovative approach to creating modular solutions and unique products. Reaching both customers and employees, the website features information about Alta-Fab’s organizational history, the importance of safety and quality assurance, the company’s community involvement profile, and existing strategic partnerships.
The user-friendly design is fully responsive and visually appealing to allow for better access on all sizes of devices, including large-screen displays, laptops, tablets, and smartphone web browsers.
In the first five months following the website’s launch, it achieved considerably more traffic than in the same time period of the previous year. The new site attracted nearly 10,000 visits—5,699 visits from organic search traffic and 4,171 new users from organic search visits, up 57% and 61%, respectively, from the previous year.
The improved navigation of the website has also led to a stronger understanding of Alta-Fab’s value, experience, and capacity among its key stakeholders.
Alta-Fab also received two honourable mentions at the 2015 MBI Awards, for its bus shelter in the special application category, and the Moose Haven Lodge Kitchen in the retail or hospitality category.